Concepts

I have been thinking a lot about my research over the weekend and the three main concept ideas have emerged.  I like the idea of using very strong, bold, perhaps condensed type maybe in capital letters.  This could form a really simple yet striking typographic identity, giving the impression of impact, scale and power.  I have been really inspired for this by leaflets and information design I collected in Berlin which are very simple yet beautifully balanced.  This typographic style would give me lots of opportunities to use letterpress to create really special pieces for the launch.  Through speaking to the client it has become clear that they would like some really special bespoke design pieces for the launch, but simple enough that they could carry on creating something similar as the Big Weave continues after the summer.  This option would suit very well.  

My second idea would be to take inspiration from weaving manuals and instructions in some way and use them to create a fresh and humorous tone of voice.   Perhaps by drawing abstract and experimental drawings of warped up looms, contrasting this with blocks of text or bold type.  This option would convey more of the history and heritage of weaving and show it's technical side, but may not be so appropriate for trying to get young people involved and excited about weaving.  

My third possible thread is to create big bold colourful patterns inspired by the patterns in woven cloth.  I think something like this could be really successful at grabbing people's attention and getting them buzzing about weaving.  Imagine how great big A1 posters would look - not sure yet how you could incorporate type but at this stage these are only initial thoughts.